The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Less Talk, More Bitcoin
Agency: Accenture Song + Coinbase + Walker + The Mill
Client: Coinbase Category: Innovation & Transformation / Innovation in Direct Marketing
The Fresh System
Agency: Ogilvy / Bogotá + Carulla / Medellín
Client: Carulla Category: Innovation & Transformation / Innovation in Direct Marketing
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Innovation & Transformation / Innovation in Direct Marketing
Coca-Cola Magic Audios
Agency: Ogilvy Brasil / São Paulo + The Coca-Cola Company / São Paulo + Take/Blip / São Paulo
Client: Coca-Cola Company Category: Innovation & Transformation / Innovation in Direct Marketing
Speaking In Color
Agency: Wunderman Thompson / Minneapolis
Client: Sherwin-Williams Coil Coatings Category: Innovation & Transformation / Innovation in Direct Marketing
Inheritance Pass
Agency: Havas / Chicago + Yellowstone Forever
Client: Yellowstone Forever Category: Innovation & Transformation / Innovation in Direct Marketing
Mind Ordering
Agency: UNIT9 / Los Angeles + WorkInProgress + Domino's + Netflix
Client: Domino's Category: Innovation & Transformation / Innovation in Direct Marketing
Award:
2023 Direct Marketing Gold Pencil
Agency:
Accenture Song + Coinbase + Walker + The Mill
Client:
Coinbase
Title:
Less Talk, More Bitcoin
Category:
Innovation & Transformation / Innovation in Direct Marketing
Annual ID:
OS23_DM001G
Award:
2023 Direct Marketing Gold Pencil
Agency:
Ogilvy / Bogotá + Carulla / Medellín
Client:
Carulla
Title:
The Fresh System
Category:
Innovation & Transformation / Innovation in Direct Marketing
Annual ID:
OS23_DM018G
Award:
2023 Direct Marketing Merit Award
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
Innovation & Transformation / Innovation in Direct Marketing
Annual ID:
OS23_DM126M
Award:
2023 Direct Marketing Merit Award
Agency:
Ogilvy Brasil / São Paulo + The Coca-Cola Company / São Paulo + Take/Blip / São Paulo
Client:
Coca-Cola Company
Title:
Coca-Cola Magic Audios
Category:
Innovation & Transformation / Innovation in Direct Marketing
Annual ID:
OS23_DM127M
Award:
2023 Direct Marketing Merit Award
Agency:
Wunderman Thompson / Minneapolis
Client:
Sherwin-Williams Coil Coatings
Title:
Speaking In Color
Category:
Innovation & Transformation / Innovation in Direct Marketing
Annual ID:
OS23_DM128M
Award:
2023 Direct Marketing Merit Award
Agency:
Havas / Chicago + Yellowstone Forever
Client:
Yellowstone Forever
Title:
Inheritance Pass
Category:
Innovation & Transformation / Innovation in Direct Marketing
Annual ID:
OS23_DM129M